Business Travelers Able to Balance Work and Life Despite More Time on Road
Though more than 68% of business travelers say they are spending more time on the road than in the past, nearly two-thirds (66%) claim that they are able to manage work-life balance while traveling,...
View ArticleIndia, China Propel Asia-Pacific Internet Use; Google, Yahoo, Baidu Lead in...
The Asia-Pacific internet audience (at-home and work locations, users age 15+) increased 14% from April 2007, to 319 million visitors, in April 2008, outpacing the growth of all other worldwide...
View ArticleSocial Media Helps Consumers Cope with Economic Downturn
US consumers are going online to discuss their growing frustrations about the economic downturn as well as share money-saving tips and strategies for deferring purchases, according to (pdf) Nielsen...
View ArticleOffline WOM More Prevalent, Positive and Credible than Online Buzz
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to a study released last week by the Keller Fay Group and...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-28-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Broadcast Media Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNearly Half of US Consumers Don’t Place High Value on Healthy Lifestyles
Nearly half (46%) of Americans are “Health Neutrals” or “Health Isolates” and do not place high importance on health and wellness issues, according to research by Ketchum Global Research Network. (more…)
View ArticleOnline Television Content Effective in Targeting New-Vehicle Buyers
Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, 68% of whom report going online to find information on TV shows, according to the J.D. Power...
View ArticleMarketing in an Economic Downturn: Mistakes, Challenges and Opportunities
Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn, according to...
View ArticleUS Mobile Internet Reaches ‘Critical Mass’ for Marketing
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper (pdf) released by The Nielsen...
View ArticleTop 10 Telecom Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCanada Leads World in Online Banking Usage
Canada is the world’s most developed markets for online banking, with 67.1 of Canadian internet users banking online in April 2008 – significantly more penetration than in other English-speaking...
View ArticleDigital Divide Narrows: Two-Thirds of African Americans Online
The digital divide between Black Americans and other groups in America has narrowed, with 68% of African Americans reporting they are online (compared with 71% of all Americans), according to a survey...
View ArticleCoworker Word-of-Mouth Strongly Influences Purchases
Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors – 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a...
View ArticleEmerging-Media Spending to Keep Growing, but Slow Down a Bit
The forecast for emerging media spending – nearly 30% in ’08 and 26% in ’09 – by Magna’s director of Industry Analysis Brian Wieser is, understandably, more optimistic than his colleague Robert Coen’s...
View ArticleTop 10 Network TV Show Websites – Week Ended 07-05-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Automotive-Classifieds Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFinance Info Sites’ Audiences Growing, Yahoo Finance Leads
The financial news & research site category attracted more than 64 million US visitors in May, an increase of 35% from a year ago, and Yahoo Finance was the top site with 18+ million visitors,...
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